Journalists usually have access to the outcomes of scientific research even before they have been published in specialist journals – but they have to respect the embargo. SMC makes use of this period to acquire assessments from experts not linked to the authors on how to classify a study in terms of subject and method. This type of pre-publication peer review means that the relevant experts provide short commentaries and assessments before the embargo is lifted. SMC then delivers this information in the form of a product called “Research in Context”. And this occurs at the very moment when you are preparing your media reports. In return, you agree in writing to respect the embargo.
What is in it for the experts? They discover how their colleagues are responding to purported breakthroughs in science.
And what is in it for the journalists? They can judge better how important new findings really are.