SMC Germany: a navigator
An actor has her breasts amputated. A researcher claims Alzheimer’s is contagious. An erupting volcano halts air travel.
Whenever the media have to decide how to rank scientific content amongst current affairs, when breaking science news causes a public stir, or dramatic science-related events have to be evaluated immediately – journalists are faced with a challenge: how and where can they find quick and reliable scientific expertise? Where are the experts who are not only qualified, but also willing and able to provide quotable answers? When debates get emotional, who can be relied on to come up with factual arguments and hard facts? Without the help of competent guides, it is almost impossible to break a path through the jungle of science’s publications, information sources, thematic areas and terminology. This is where we come into play: the Science Media Center Germany, or SMC.